Discover china’s never-ending thirst for imported wine and spirits these days, savvy wine and spirits exporters from around the world are focusing their attention on the chinese market as a key source of growth. Collectively, three major domestic producers account for nearly half the total wine sales in china the largest brand, changyu pioneer wine, is a unit of the major state-owned conglomerate china national cereals, oils, and foodstuffs corporation (cofco.
Already today china is a big force on the world market for wine this week britt, my co-author of this column, is in china one of ten invited international wine experts to judge a wine competition with chinese wines in the ningxia region.
After two years of slowing wine sales in china, customs data from the last nine months shows that the rapid rate of growth is back speaking at prowine china last week, richard halstead from wine intelligence initially drew on iwsr statistics to show how china went from a fast-growing market for.
Zhongguo wine - the wine market in china china is building a disney world for wine jun 02, 2017 at chateau changyu reina, honey-colored brick towers enclose huge cobbled courtyards, and vast, wood-beamed halls glance like they can be prepared to host an imminent medieval banquet. China is in the midst of another red revolution, but this one involves red wine over the past 15 years, its fledgling wine industry has expanded dramatically, with vineyards now occupying more than 3,000 square miles of land, according to a report by the international organization of vine and wine. The chinese like to drink wine china’s millionaires, of which there are beau coup, don’t think twice about dropping $300 on a bottle of wine and, since china’s economy looks like it’s emerging from its recent doldrums, wine consumption is on the upswing not only is per capita consumption.
A chinese wine buyer samples wine on sale during a tasting event in 2010, at chateau battailey, bordeaux, france photograph: david levene for the guardian the chinese appear to have beaten the french at one of their own favourite pastimes – quaffing red wine china's drinkers knocked back 186bn. China’s wine imports increased by 17% in volume in 2017 the market for premium wine was hurt by the global financial crisis that year.